Betby and Groove have entered into an agreement

Betby, a sports betting platform, has signed a deal with aggregator Groove.

As part of the agreement, Betby’s available betting possibilities per event will be enhanced through Groove, and the operator will be able to provide its clients with a broader marketing offering.

Every month, Betby offers betting markets on a variety of sporting events. Instead of a normal “out-of-the-box” product, the provider provides a sportsbook solution suited to the needs of clients.

Groove is a content provider for over 70 industry names and offers a suite of multichannel B2B iGaming solutions that include online and mobile gaming on all platforms.

Thousands of casino games, as well as a variety of collected content, are available on its site (from slots, online casino and live casino, to poker and table games).

“To broaden our international reach by the end of 2022, we need partners like Groove, who has an established international network and footprint,” said Betby CEO Leonid Pertsovskiy.

“In the sports betting market, our goal is ongoing innovation and the flexibility to respond to operator needs, thus having access to a cluster of over 70 operators through Groove helps us get closer to that goal.”

“We’re thrilled to be able to supply our operator cluster with this new sports betting technology built by Betby, which will further help to expand our connections,” said Yahale Meltzer, Groove’s COO.

“The Groove team takes great pleasure in providing the greatest service possible, thus partnering with Betby will expand our service breadth on the sports betting front more than ever before.”

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