Boxxer, a UK boxing promotional business, has named bet365 as its Official Betting Partner for the Amir Khan vs. Kell Brook fight on February 19, 2022. In the United Kingdom and Ireland, the game will be shown live and exclusively on Sky Sports Box Office.
The pay-per-view event has been anticipated for a long time. Khan and Brook will fight in one of the most anticipated bouts in boxing history. The all-British bout, billed as the year’s biggest fight, will take place in Manchester’s AO Arena.
Bet365’s odds will be pushed across Boxxer platforms in the run-up to fight night, with exclusive in-play optimisations. BOXXER’s social material will also highlight the company, including brand integration into a digital video series, association with performance prizes, and unique content capture with talent.
“We’ve been working with bet365 since our launch with Sky Sports in October, and we’re happy to be taking our partnership to the biggest event in British boxing,” said Ben Shalom, Boxxer’s Founder and CEO. They’re pioneers in their field, and we’re looking forward to sharing an unforgettable night with them.”
“What a start to 2022 for bet365 and Boxxer!” stated a bet365 representative. On the 29th of January, we get Eubank Jr v Williams in Cardiff, followed by Judgement Day on the 19th of February.
“We are ecstatic that our present cooperation with Boxxer will be extended with the most anticipated grudge battle in recent boxing history, Amir Khan vs Kell Brook,” said the company. The world’s eyes will be on Manchester, and we’re happy that the bet365 logo will be boldly displayed alongside our friends at Boxxer.”