After 28 years on the job, Camelot is about to lose its licence to handle the UK’s National Lottery. The UK Gambling Commission announced today that Allwyn Entertainment is the selected candidate for the lottery licence and operation. The UKGC’s decision is expected to be finalised this year, with the transfer taking place by 2024.
The Proposal of Allwyn is regarded as the best solution for the National Lottery.
The National Lottery has been managed by Camelot since 1994, but that is set to change. Allwyn’s idea, which was spearheaded by bid chair Sir Keith Mills, was hailed as the most effective approach to get the lottery back on track and revitalised.
Mills reacted to the news by saying that the National Lottery “is a national treasure” and that Allwyn is ecstatic to have been given such a chance. With the backing of the UK Gambling Commission, he also promised to carry out the company’s ambitions and rekindle the original purpose of the National Lottery.
Justin King, Allwyn’s chair, expressed his excitement that Allwyn’s proposal was chosen as the best. He said a few promising things about the Gambling Commission, saying he was impressed by how much attention they devoted to the National Lottery throughout the process.
The UKGC also expressed their opinion, stating that Allwyn was chosen after a fair competition between four applications. It also stated that it is pleased that all four candidates are qualified to manage the National Lottery and that no application has been harmed by the sanctions related to the Ukraine war. There have been reports that Camelot will receive the licence, but the UKGC has responded quickly to deny.The UKGC’s chief executive, Andrew Rhodes, claimed that the commission intended to hold a competition that would attract the top candidates, which it was able to do. He also expressed interest in working with the companies and ensuring a seamless transition.
For a period of ten years, the new licence will be in effect.
Camelot’s licence expires in 2024, at which point Allwyn will take over the National Lottery. Allwyn’s licence will be substantially shorter, lasting only ten years, from now until 2034. Despite the fact that Camelot’s CEO, Nigel Railton, expressed disappointment with UKGC’s choice, it’s worth mentioning that Camelot will be the backup contender and will take over the lottery if Allwyn has any problems.
According to the UKGC, the National Lottery has raised more than £45 billion ($59 billion) for 660,000 good causes. Furthermore, its benefits have helped to generate 6,300 millionaires throughout the years.Allwyn has proposed lowering ticket prices to £1 ($1.3) and doing two draws on the same night. A single ticket costs £2 ($2.6) at the moment.
You might also enjoy:
- Can Artificial Intelligence (AI) Aid Casinos in Reducing Problem Gambling?
- For Belarusian and Russian businesses, Genius Sports has shut down.
- Changing demographics: In 2022, there will be more women playing poker than ever before.
- Companies in the gaming industry are addressing the humanitarian problem in Ukraine.
- It’s Critical to Use the Right Hosting Service for Affiliate Marketing Success.
- Fairness in Online Casinos: How Are They Designed and Developed?