As part of its strategy to expand its North American footprint, Playtech has opened live casino facilities in two US states.
The company has opened two live casino studios, one in Michigan with its new partner Parx Interactive, and the other in New Jersey with Bet365.
They “mark the initial launch of Playtech’s entertainment-led live casino service in the United States and the next step in Playtech’s strategic expansion,” according to a statement from the company.
Following regulatory licences from the Michigan Gaming Control Board (MGCB) and the Division of Gaming Enforcement in New Jersey, both locations are now operational (DGE).
Playtech’s new facility in Michigan is in Southfield, a city and northern suburb of Detroit, and “has been created to deliver a new standard in live casino experience,” according to the provider. Meanwhile, Atlantic City is home to the company’s New Jersey studio.
“This is a watershed moment for Playtech and our expansion in the United States, and we’re all very excited about it,” said Edo Haitin, CEO of Playtech Live Casino.
“We are humbled by the wonderful welcome and support our teams have received from the communities of Atlantic City and Southfield, and we eagerly anticipate becoming an important part of these communities and contributing our share.”
On launch, its studios in Michigan and New Jersey will feature classic roulette, blackjack, and baccarat live dealer tables. They’ll also have a Quantum Roulette arcade from Playtech.
This will be followed by more releases, including a sports-themed setting and a new arcade experience.
Haitin added: “The introduction of the two facilities highlights our primary aim of delivering our industry-leading studio standards to the US whilst ensuring that Playtech Live’s most engaging and creative products and technologies are available to new markets and audiences.”