MaximBet’s North American service will be powered by Kambi’s technology.
Kambi Group, a sports betting services provider, has agreed to a multi-year relationship with MaximBet, a sports betting platform owned by Carousel Group.
The operator will use Kambi’s sports betting platform as part of this freshly announced agreement, including it into its technology stack. The sportsbook thinks that by incorporating Kambi’s solution, its sports betting platform would be better equipped to expand across the United States. It first started in September through a relationship with the men’s lifestyle brand Maxim.
Following the news, Kristian Nylén, CEO of Kambi, was delighted.
“Kambi is thrilled to be the sole online sportsbook provider for MaximBet, a firm dedicated to providing its players with a premium experience,” she stated.
“The Carousel Group’s management team recognises the value of Kambi’s scalable sports betting technology and services, as well as the flexibility to innovate on top of its own platform and exploit the Maxim brand’s power.”
“As we continue to grow our global network, this is a crucial collaboration for Kambi, and we look forward to working closely with MaximBet to help it expand across the United States.”
Kambi’s service provides operators with compliance provisions, odds compiling technology, consumer intelligence, and risk management suites, among other things.
“When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world,” said Daniel Graetzer, CEO of MaximBet. This promise becomes even more genuine thanks to a partnership with Kambi, the world’s most respected sports betting technology provider.
“Through this agreement, MaximBet will be able to devote additional resources to its quick growth and real-world experiences that distinguish it from traditional, by-the-book sports betting providers.” If MaximBet members thought the unique incentives, prizes, events, and experiences were amazing before, wait till they see what’s coming next.”
MaximBet, which is now available in Colorado, plans to expand to five states this year, including Indiana, Iowa, New Jersey, Ohio, and Pennsylvania. Furthermore, with the introduction of single-event sports betting in Canada, the brand is likely to emerge in the United States’ northern neighbour.