MGM Resorts and BetMGM will continue to be the NHL’s official sports betting partner under the multi-year arrangement.
The collaboration between MGM Resorts International, BetMGM, and the National Hockey League (NHL) has been renewed for another year.
NHL brands will continue to be BetMGM and MGM Resorts’ official sports betting and resort partners. With camera-visible signage and on-site activation options, the NHL will continue to integrate BetMGM and MGM Resorts into its events.
BetMGM and MGM Resorts will also keep their ability to communicate with hockey fans through communications to subscribers from the NHL’s fan database as part of the agreement.
Evin Dobson, NHL Group Vice President, Partnership Marketing, commented, “We are happy to renew our partnership with MGM Resorts and BetMGM.” “Our agreement allows us to continue to collaborate on creating fresh content programming for our devoted fans. We’re excited to work with MGM Resorts and BetMGM to expand our relationship and provide additional fan interaction options.”
In 2018, MGM Resorts was named the NHL’s official sports betting partner. The relationship has benefited the resort, the NHL, and hockey fans, according to Lance Evans, Senior Vice President, Sports & Sponsorships, MGM Resorts.
“Our partnership with the NHL has been a tremendous success, allowing us to provide guests and hockey fans with unparalleled access to their favorite teams,” Evans said. “Alongside BetMGM, we remain committed to helping the League grow its audience, while offering fans new and entertaining experiences.”
BetMGM CEO, Adam Greenblatt, added, “This collaboration allows BetMGM to deliver the best-in-class hockey product, including a wide-variety of NHL wagering options. We will continue to work with the league to reach new fans, as we expand into new markets.”