PointsBet will be the first ‘always on’ sports betting operator in the United States

PointsBet is the first sports betting company in the United States to offer a ‘always on’ service to its consumers.

Clients may now take advantage of a completely live, zero-suspension service that includes in-play betting on the core spread and moneyline markets. The test took place during a Saturday NBC broadcast of the NFL Wildcard Playoff game between the Las Vegas Raiders and the Cincinnati Bengals.

“As the NFL season continued, we saw the integration of our advanced technology with higher uptimes, and we wanted the chance to put our talents to the test on spread and moneyline markets,” said Mark Hughes, Group COO of PointsBet.

“We chose Saturday’s NBC playoff game because we knew it would have a larger handle and more bets placed, so we went for it.” We got the technology to market faster than we expected and delivered something for our customers that no one else in the sports betting sector had done until last Saturday.”

PointBet’s acquisition of Banach Technology, a Dublin-based developer of data-driven trading algorithms that offers pre-game and live betting products across several sports, enabled the achievement. PointsBet’s in-play betting approach has been supported since the purchase was closed in March 2021.

“When we purchased Banach Technology, it was with a focused goal to grow towards a ‘always on’ in-game betting technology experience at PointsBet,” stated Johnny Aitken, CEO of PointsBet USA. Since our acquisition, that unique technology has progressed faster than we expected, so we put it to the test in an NFL playoff game.”

This season, the use of the technology has resulted in a 40 percent decrease in in-play bans, as well as a 60 percent increase in the amount of bets cashed out.

In the long run, the operator intends to increase its in-play options, enhancing the user experience ahead of the 2022 NFL season.

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