The multi-year deal is focused towards F1’s ever-increasing fan base
Prior to the 2022 Formula One season, Red Bull Racing established an exclusive multi-year collaboration with PokerStars.
The deal, which includes branding on the RB18 car and race suits, is aimed at F1’s rising fanbase. Fans will be able to use all of PokerStars’ offerings, including PokerStars Casino, PokerStars, and PokerStars Sports.
“We see ongoing evolution in our sport, not just in the cars, but also in new technology that are aimed at reaching the sport’s global fanbase and providing new and dynamic experiences for them to enjoy,” said Christian Horner, Red Bull Racing Team Principal and CEO. “We are delighted to welcome PokerStars to the team as F1 continues to expand in new and existing markets, and we look forward to kicking off the 2022 season together.”
PokerStars is a New Jersey-based online gambling and entertainment company with a presence in Latin America.”Red Bull Racing is a perfect fit for PokerStars because it’s not just about what you have to give fans and players, but also about the mentality and vision behind it.” “Creating the world’s most epic casino, built on player experiences, delivering our community events they’ll never forget” is part of Flutter International’s ambition for PokerStars, according to Dan Taylor, Chief Executive Officer.”
Red Bull Racing’s amazing success is based on their bold, innovative, and passionate mentality, which has led to incredible success both on and off the track, as well as becoming one of the world’s most popular sports brands.” As the 2022 season approaches, we look forward to working with the Team and releasing more information. We wish Red Bull Racing the best of luck in their forthcoming season.”