The American Gods franchise’s gaming rights have been acquired by Skyrocket

Skyrocket Entertainment has purchased the international gaming rights to the TV series American Gods, and will use its newly created Skyrocket Studios subsidiary to grow the brand into content and products.

The Emmy Award-nominated fantasy drama American Gods, produced by Fremantle and released by Amazon Prime Video, is based on Neil Gaiman’s 2001 novel of the same name. The show was originally adapted by Bryan Fuller and Michael Green for the premium cable network Starz, but its popularity skyrocketed after it was moved to Amazon.

Bang Bang Games, the firm behind hit titles such as Deal or No Deal, Dumb and Dumber, and Austin Powers, will collaborate on the game. The show American Gods will be turned into an online gambling slot machine based on numerous of the show’s stories. There will be a variety of features, including four base game bonuses and a slew of extra prizes.

“We are pleased to open Skyrocket Studios, the world’s first games studio dedicated completely to premium branded games,” said Sean Kelly, CEO of Skyrocket. American Gods is a hit with audiences all across the world, and we’re excited to bring it to new ones through the gaming sector. “This is just the beginning of a long line of super brands to come.”

Kelly and Angela Hueber, Vice President, Commercial and Licencing at Fremantle, signed an agreement, with production already started and delivery scheduled later this year.

Skyrocket Studios, a new games studio focused only on transferring the largest brands from the TV and film industries to gaming, was also announced. Its goal is to produce up to 20 premium branded slot games per year. Adam Howland, former Gibraltar Deputy Head of Gaming for bet365, will join as Head of Sales as part of the launch.

Skyrocket Entertainment was founded in 2018 and now owns the international gaming rights to 75 films, including Rambo and The Expendables.

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