The Montreux Casino Barrière has launched an internet brand Gamrfirst

Casino Barrière Montreux has announced the launch of Gamrfirst, its new online casino brand in Switzerland, which had a successful inaugural weekend during the holidays.

The official launch took place in the world-famous Casino Barrière Montreux, which is located on the shores of Lake Geneva in Switzerland.

Gamrfirst uses Gamanza’s GaminGeniusTM software, which is ISO 27001 certified and comprises an account platform with a full compliance framework, regulatory data vault, payment gateway, and real-time CRM.

Gamanza’s “rules engine” is also used to automate activities that are triggered by behaviours and set thresholds. This guarantees that risk management is simple to implement and that the company’s responsible gaming standards are followed.

Gamrfirst is intended to represent a consumer-first, modern-day casino approach, with a focus on player service and mobile gaming.

Casino Barrière Montreux’s future objectives include promoting new gamification features and hybrid loyalty packages that span both the land-based and internet venues.

General Manager of Casino Barrière Montreux, Jérôme Colin, said: “The launch of our online casino site Gamrfirst is the result of a close partnership between the teams at Casino Barrière Montreux and Barrière headquarters, as well as a close relationship with our technical partner Gamanza, the Swiss market leader.

“In the case of Casino Barrière Montreux, our major objective with Gamrfirst is to provide our clients with a one-of-a-kind gaming experience based on the Barrière Group’s high standards, establishing the brand as one of the leading benchmarks in the Swiss market.””We are very proud to be able to offer a digital service that complements our Montreux casino, and with the help of our partner Gamanza, we enable more Swiss residents to discover the Barrière world of gaming, with the same strong focus on responsible gaming,” said Alexandre Desseigne-Barrière, Director of Strategy and Development for the Barrière Group.

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