With a Colorado cooperation, BlueBet will increase its presence in the United States


The Wild Card Saloon and Casino has inked a deal with the online bookmaker.

BlueBet, an online bookmaker, has expanded its US presence through a partnership with Wild Card Saloon and Casino in Colorado. The bookmaker’s US affiliate, BlueBet Colorado, will power the operator’s online sportsbook in the state, according to the conditions of the agreement.

This is the second part of BlueBet’s two-stage entry approach into the US market. The initial strategy is to get market access across the country. Following that, the company will begin offering operators its white-labeled sportsbook as a solution.

“We are pleased to announce that The Wild Card Saloon and Casino in Colorado has agreed to provide us with market access. It’s our second skin agreement in the US, as we continue our capital-light US entrance strategy by associating with existing licence holders to gain access to the world’s largest sports wagering market,” BlueBet CEO Bill Richmond said.

The Wild Card Saloon and Casino, located in Black Hawk, was established in 1991. It plans to begin its sports betting service in March of this year.

“BlueBet sees Colorado as a major opportunity. With approximately $3.7 billion in turnover in 2021, it is the sixth largest sports betting industry in the United States, virtually completely wagered online. We’re convinced that Colorado bettors will enjoy our mobile-first online service, and we’re excited to introduce them to our wide selection of innovative goods and features,” Richmond concluded.

“We’re making good headway with our US entry strategy, and we’re still in talks with skin holders in a few other states.” We expect more possibilities to present themselves as we continue to demonstrate the power of our technology and staff in preparation for the launch of our Sportsbook-as-a-Service service in the United States.”

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